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drench it

drench it

 (7885 Reviews)
Regular price $31.50
Regular price $31.50 Sale price $34.50
SAVE 8% Sold out

Soothing priming milk

150 mL / 5.07 fl. oz
A nourishing priming milk essence that drenches skin with cooling hydration that helps soothe, plump, brighten & tone.
Infused with our patented 2X FermentVital Complex™ Technology, a potent blend of Korean inspired ingredients with a two-step fermentation process, that intensely moisturizes, brightens & evens skin-tone. BioPeptide Complex Improves skin's moisture balance for more elastic and smoother looking skin. Complexion looks hydrated, bouncy & smooth.

BUNDLE & SAVE

This is something that has changed my skin, it is easy to use and starts off your skin care routine on a good note

Rachael C.

Key Ingredients

Fermented rice water, niacinamide, peptides, resveratrol, squalane, adenosine.

How To Use

Dispense into your palms and gently press onto freshly cleansed skin. Apply multiple layers for additional hydration as desired. Pat any excess formula firmly onto skin for further absorption. Wait 30 seconds before applying your serum.

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⏺︎ DERMATOLOGIST-TESTED

⏺︎ MADE IN KOREA

⏺︎ SUITABLE FOR SENSITIVE SKIN

⏺︎ CLINICALLY TESTED

⏺︎ DERMATOLOGIST-TESTED

⏺︎ MADE IN KOREA

⏺︎ SUITABLE FOR SENSITIVE SKIN

⏺︎ CLINICALLY TESTED

⏺︎ DERMATOLOGIST-TESTED

⏺︎ MADE IN KOREA

⏺︎ SUITABLE FOR SENSITIVE SKIN

⏺︎ CLINICALLY TESTED

⏺︎ DERMATOLOGIST-TESTED

⏺︎ MADE IN KOREA

⏺︎ SUITABLE FOR SENSITIVE SKIN

⏺︎ CLINICALLY TESTED

⏺︎ DERMATOLOGIST-TESTED

⏺︎ MADE IN KOREA

⏺︎ SUITABLE FOR SENSITIVE SKIN

⏺︎ CLINICALLY TESTED

⏺︎ DERMATOLOGIST-TESTED

⏺︎ MADE IN KOREA

⏺︎ SUITABLE FOR SENSITIVE SKIN

⏺︎ CLINICALLY TESTED

⏺︎ DERMATOLOGIST-TESTED

⏺︎ MADE IN KOREA

⏺︎ SUITABLE FOR SENSITIVE SKIN

⏺︎ CLINICALLY TESTED

⏺︎ DERMATOLOGIST-TESTED

⏺︎ MADE IN KOREA

⏺︎ SUITABLE FOR SENSITIVE SKIN

⏺︎ CLINICALLY TESTED

⏺︎ DERMATOLOGIST-TESTED

⏺︎ MADE IN KOREA

⏺︎ SUITABLE FOR SENSITIVE SKIN

⏺︎ CLINICALLY TESTED

⏺︎ DERMATOLOGIST-TESTED

⏺︎ MADE IN KOREA

⏺︎ SUITABLE FOR SENSITIVE SKIN

⏺︎ CLINICALLY TESTED

"FermentVital™ & BioPeptide: Your Key to Hydrated, Bouncy Skin"

Infused with our patented 2X FermentVital Complex™ Technology, a potent blend of Korean inspired ingredients with a two-step fermentation process, that intensely moisturizes, brightens & evens skin-tone. BioPeptide Complex Improves skin's moisture balance for more elastic and smoother looking skin. Complexion looks hydrated, bouncy & smooth.

  • 2X FermentVital Complex™

    A potent blend of Korean inspired ingredients with a two-step fermentation process that helps moisturize, brighten and clarify skin.

  • fermented rice water

    Encourages droplets to saturate onto the skin for a hydrated, glassy & even skin tone appearance with up to 60% Fermented Rice Water.

  • squalane

    An emollient that helps create a protective layer on skin to to help prevent moisture loss.

  • biopeptide complex

    Improves skin's moisture balance for more elastic and smoother looking skin. Complexion looks hydrated, bouncy & smooth.

    the proof is in the prep

    *Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

    **Based on instrumental measurement of skin firmness from baseline using a cutometer in 
a clinical study of 30 women after 2 weeks of use 1x a day.

    • drench it

      A nourishing priming milk essence that drenches skin with cooling hydration that helps soothe, plump, brighten & tone.

    • drip it

      This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up
to 12 hours.

    • whip it

      An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier-looking skin.

      2 steps


      to a fresh

      complex

      Cleanse your face thoroughly and allow it to
      dry completely—this ensures your skin is
      fully prepped for maximum absorption.

      Apply a few drops to your fingertips and
      gently press into the skin, leaving you with
      an even, radiant glow.

      patented
technology, trending
ingredients

      patented
technology,

      trending
ingredients

      2X FermentVital Complex™

      A potent blend of Korean inspired ingredients with a unique two-step fermentation process that intensely hydrates, brightens and soothes, creating a translucently clear, radiant skin.

      fermented rice

      Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

      fermented ginseng

      Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

      fermented adlay

      Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

      fermented potato

      Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

      •  
      •  

        At point of view, we recognize that everyone is multifaceted and captivating in their own way. And we’re here to shine the light on it. We cut through the noise to provide beauty products and education that empower you to embrace your unique perspective. Because everyone deserves to feel confident, inspired and equipped to express their authentic beauty pov.

      • iconic individuality.authenticity over approval.

        Celebrating unique qualities and embracing authenticity over fitting in.

      • inclusive community.fearless vulnerability.

        An inviting, safe space for inspiration, experimentation and honest conversations.

      • edutainment.be a pro at home.

        Empowering you through education, bringing you joy through entertainment.

      • proprietary tech.with makeup artistry tech(nique).

        We develop our products through a ‘tech’ lens for max efficacy. Paired with irresistible textures for an unmatched experience. The combination preps your skin like a pro.

        a note from

        a note from

        I’ve gotta tell you, I’ve tried everything—like, literally thousands of products. After testing so much, I finally figured out what actually works—and what doesn’t. There were so many gaps in the beauty world that I kept thinking, “Why doesn’t this exist already?” So, I decided to create it myself.

        I’m self-taught when it comes to makeup, and trust me, if I can learn it, so can you! That’s why I’m so passionate about making makeup easy, fun, and accessible for everyone. I want to show you how to get glowing skin, while making sure your skin stays healthy and happy for the long haul.

        We’re in this together!

        our purpose is to empower all

        people to fully inhabit their unique

        beauty point of view by celebrating

        our purpose is to empower all people to fully inhabit their unique beauty point of view by celebrating what makes you, you.

        what makes you, you.

        we

        don’t just conceal;

        we heal

        With ourmultifunctional, high-performance
        products, you can achieve instantly flawless
        skin while enjoyinglong-term benefits.

        • ★★★★★

          Love this product!!!

          I have purchased this product and many other pic products! I love all of them...I'm 47 years old and I love how my skin feels and looks. My 18 year old daughter always using my POV stuff!!! We love it!!

          Desiree F.

        • ★★★★★

          First step in Hydration

          Love how it preps skin for the other products. It''s light light but make your skin feel smooth. With just drench it on my skin already feels hydrated. Not stinky or heavy.

          Noemi R.

        • ★★★★★

          Perfect toner!

          This toner has been amazing, it's hydrating but not too heavy which is great for my oily skin. Makes my skin feel amazing and smooth!

          Charissa H.

        • ★★★★★

          Love it

          I love these products i have hereditary alpha tryptasemia and mast cell disease and cannot use so many products due to a allergic reaction, these are awesome for chronic illnesses. Love love

          Geraldine J.

        • ★★★★★

          Simply the best

          This is the first step in amazing skin care regime

          I never want to be with out it.

          My skin is older and it has never looked younger!

          Judith W.

          faqs

          what exactly is an essence & what does it do for my skin?

          In skincare, an essence is a lightweight, watery product used after cleansing and toning to hydrate, balance, and enhance absorption of other treatments. Popular in Korean skincare, it improves skin texture, tone, and overall health.

          What it does:

          Hydrates: Adds moisture for plumper, refreshed skin.Boosts absorption: Preps skin for better absorption of serums and creams.

          Improves texture: Helps smooth and even out skin over time.

          Adds glow: Some essences, like Drench it, are formulated with ingredients that help brighten the complexion for a healthy glow.

          In short, an essence helps boost hydration and improves skin health while enhancing the effectiveness of your other skincare products.

          how do you use an essence in your skincare routine?

          After cleansing and toning, apply a few drops of essence to your hands or a cotton pad and gently press or pat it into your skin. You can also pat it iwth your palms to help the skin absorb the product more deeply. Follow with serums, moisturizers, and sunscreen in the morning, and repeat in the evening (without SPF).

          do I need an essence if I have a good moisturizer?

          Essences provide an extra layer of hydration and help the skin absorb moisturizer more effectively. For added benefits like brightening or anti-aging, they’re a great addition to your routine.

          what is the difference between an essence & a toner?

          A toner removes impurities, balances pH, and preps the skin after cleansing. An essence, applied after toning, delivers concentrated active ingredients like hydration or brightening and enhances absorption of serums and moisturizers.

          how often do I use an essence?

          You can use an essence twice daily (morning and night), but if you have sensitive skin or are new to it, start with once a day or a few times a week to see how your skin responds.

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