Skip to product information

glaze it

glaze it

 (9869 Reviews)
Regular price $24.50
Regular price $24.50 Sale price $28.00
SAVE 12% Sold out

Makeup primer

50 mL / 1.69 fl. oz
Adhering tack primer that provides a glazey, refined texture & finish for the ultimate makeup insurance.
Hydration meets makeup priming alchemy. This hydrating formula creates a moisturized, healthy glowing canvas so makeup applies more smoothly & evenly while also preventing makeup meltdowns. This blurring sensorial formula is infused with moisturizing ingredients to smooth & hydrate the skin. Our Gripping Glaze™ Technology creates glassy skin perfecting adherence & long lasting glowing skin that stays moisturized under makeup.

BUNDLE & SAVE

I don’t wear make up much, but when I do I love using this. Literally makes my face look like a glazed donut!

Joanne S.

Key Ingredients

Niacinamide, glycerin, adenosine.

How To Use

Dispense 1-2 pumps of Glaze It into your palm and massage evenly to face. Allow a few seconds to set prior to continuing with the application of your favorite complexion product.

View full details

⏺︎ DERMATOLOGIST-TESTED

⏺︎ MADE IN KOREA

⏺︎ SUITABLE FOR SENSITIVE SKIN

⏺︎ CLINICALLY TESTED

⏺︎ DERMATOLOGIST-TESTED

⏺︎ MADE IN KOREA

⏺︎ SUITABLE FOR SENSITIVE SKIN

⏺︎ CLINICALLY TESTED

⏺︎ DERMATOLOGIST-TESTED

⏺︎ MADE IN KOREA

⏺︎ SUITABLE FOR SENSITIVE SKIN

⏺︎ CLINICALLY TESTED

⏺︎ DERMATOLOGIST-TESTED

⏺︎ MADE IN KOREA

⏺︎ SUITABLE FOR SENSITIVE SKIN

⏺︎ CLINICALLY TESTED

⏺︎ DERMATOLOGIST-TESTED

⏺︎ MADE IN KOREA

⏺︎ SUITABLE FOR SENSITIVE SKIN

⏺︎ CLINICALLY TESTED

⏺︎ DERMATOLOGIST-TESTED

⏺︎ MADE IN KOREA

⏺︎ SUITABLE FOR SENSITIVE SKIN

⏺︎ CLINICALLY TESTED

⏺︎ DERMATOLOGIST-TESTED

⏺︎ MADE IN KOREA

⏺︎ SUITABLE FOR SENSITIVE SKIN

⏺︎ CLINICALLY TESTED

⏺︎ DERMATOLOGIST-TESTED

⏺︎ MADE IN KOREA

⏺︎ SUITABLE FOR SENSITIVE SKIN

⏺︎ CLINICALLY TESTED

⏺︎ DERMATOLOGIST-TESTED

⏺︎ MADE IN KOREA

⏺︎ SUITABLE FOR SENSITIVE SKIN

⏺︎ CLINICALLY TESTED

⏺︎ DERMATOLOGIST-TESTED

⏺︎ MADE IN KOREA

⏺︎ SUITABLE FOR SENSITIVE SKIN

⏺︎ CLINICALLY TESTED

"Where Hydration Meets Primer: Blurring Formula for Perfect Adherence"

Hydration meets makeup priming alchemy. This hydrating formula creates a moisturized, healthy glowing canvas so makeup applies more smoothly & evenly while also preventing makeup meltdowns. This blurring sensorial formula is infused with moisturizing ingredients to smooth & hydrate the skin. Our Gripping Glaze™ Technology creates glassy skin perfecting adherence & long lasting glowing skin that stays moisturized under makeup.

  • Gripping Glaze technology™

    Creates glassy perfecting adherence with glowing skin that stays hydrated under makeup, the ultimate insurance for your complexion. Skin texture is improved, brighter & hydrated.

  • Niacinamide

    Brightening, helps improve skin tone while also providing hydration.

  • Glycerin

    Great for dehydrated skin, helps attract & retain moisture.

  • Adenosine

    Improves skin texture for firmer, smoother looking skin.

    the proof is in the prep

    *Results from a consumer perception study at a third-party testing facility on 32 participants.

    • drip it

      This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up
to 12 hours.

    • whip it

      An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier-looking skin.

    • glaze it

      Adhering tack primer that provides a glazey, refined texture & finish for the ultimate makeup insurance.

      2 steps


      to a fresh

      complex

      Dispense 1-2 pumps into your palm and
      massage evenly to face.

      Allow a few seconds to set prior to
      continuing with the application of your
      favorite complexion product.

      patented
technology, trending
ingredients

      efficacious

      technology,
trending

      ingredients

      Gripping Glaze Technology

      Creates glassy perfecting adherence with long lasting glowing skin that stays hydrated under makeup, the ultimate insurance for your complexion. Skin texture is improved, brighter, and hydrated.

      Niacinimide

      A water-soluble vitamin commonly known to help increase hydration while addressing uneven skin tone and texture, helps support the skin barrier and reduce the appearance of temporary redness.

      Glycerin

      A well known humectant that helps the skin maintain moisture, keeping skin feeling hydrated and refreshed.

      Polymers

      Helps improve the texture, feel, and appearance of overall skin.

      •  
      •  

        At point of view, we recognize that everyone is multifaceted and captivating in their own way. And we’re here to shine the light on it. We cut through the noise to provide beauty products and education that empower you to embrace your unique perspective. Because everyone deserves to feel confident, inspired and equipped to express their authentic beauty pov.

      • iconic individuality.authenticity over approval.

        Celebrating unique qualities and embracing authenticity over fitting in.

      • inclusive community.fearless vulnerability.

        An inviting, safe space for inspiration, experimentation and honest conversations.

      • edutainment.be a pro at home.

        Empowering you through education, bringing you joy through entertainment.

      • proprietary tech.with makeup artistry tech(nique).

        We develop our products through a ‘tech’ lens for max efficacy. Paired with irresistible textures for an unmatched experience. The combination preps your skin like a pro.

        a note from

        a note from

        I’ve gotta tell you, I’ve tried everything—like, literally thousands of products. After testing so much, I finally figured out what actually works—and what doesn’t. There were so many gaps in the beauty world that I kept thinking, “Why doesn’t this exist already?” So, I decided to create it myself.

        I’m self-taught when it comes to makeup, and trust me, if I can learn it, so can you! That’s why I’m so passionate about making makeup easy, fun, and accessible for everyone. I want to show you how to get glowing skin, while making sure your skin stays healthy and happy for the long haul.

        We’re in this together!

        our purpose is to empower all

        people to fully inhabit their unique

        beauty point of view by celebrating

        our purpose is to empower all people to fully inhabit their unique beauty point of view by celebrating what makes you, you.

        what makes you, you.

        we

        don’t just conceal;

        we heal

        With ourmultifunctional, high-performance
        products, you can achieve instantly flawless
        skin while enjoyinglong-term benefits.

        • ★★★★★

          Perfect ending...

          Love applying this product, then doing other things to let it sit on my face for a bit! Then I apply my foundation on top of glaze it and my foundation goes on like butter!!! At 55, I needed this whole set up of POV and Sculp it!

          Catherine L.

        • ★★★★★

          Perfection

          Never ever have I found a product from an influencer that did exactly what they said . This shit is truly amazing hydrating and makes foundation like glass !!! Thank you

          Jennifer M.

        • ★★★★★

          Good Bye

          Good bye to my old products and hello POV the moisture and staying power are unmatched. Yall did the damn thang . The lip liner can not be compared to any other, it’s top tear

          Shacorey T.

        • ★★★★★

          Primer is Back!

          I have previously stopped using primer as I never saw a difference or benefit to my make up or skin.

          The glaze it has put primer back into my routine! Not only does it noticeably plump and hydrate my skin, it holds the make up in place but allows it’s to breath with out drying out or being patchy

          Amber K.

          faqs

          how long do I wait before applying makeup?

          You should wait about 1–2 minutes after applying primer to allow it to set and create a smooth base for makeup.

          can I wear a primer alone, without applying makeup?

          Yes, a primer can be worn alone for a smooth, glowing finish, helping to blur imperfections for a natural, polished look without foundation.

          why should a primer be hydrating?

          A hydrating primer offers several benefits:

          Preps skin for makeup: Creates a smooth, moisturized base for even makeup application, preventing dryness or flakiness.

          Boosts moisture: Adds hydration to dry skin, helping to maintain a plump appearance, preventing makeup from clinging to dry patches.

          Improves makeup longevity: Hydrated skin helps makeup last longer, helping to reduce settling into fine lines.

          Glowing finish: Hydrating primers gives a refreshed, dewy look, adding a natural, glassy glow like Glaze It.

          how does a primer work to smooth the skin?

          Filling in pores and fine lines: Primers with smoothing ingredients such as glycerin blur the appearance of large pores and fine lines, making the skin appear smoother.

          Creating an even surface: Primers provide a velvety or glazey even layer that smooths rough patches, helping makeup apply evenly and last longer.

          Minimizing imperfections: Helps to creates a barrier that prevents makeup from settling into lines and textured areas.

          Improves Adhesion: A good primer helps makeup adhere better, allowing it to stay in place without sliding or sinking into pores, leading to a more polished, smooth appearance.

          when should I apply a primer?

          Apply primer after your skincare routine, but before makeup. Here's the ideal order:

          Cleanser: Start with a clean face.

          Essence: Helps balance and prep skin.

          Serum: Apply targeted treatments or serums (e.g., radiance, fine lines).

          Moisturizer: Hydrate skin for better makeup application.

          Sunscreen: Always apply sunscreen during day before any makeup.

          Primer: The final step before applying makeup.

          • whip it

            LIGHTWEIGHT DEEP MOISTURIZER boosts elasticity · barrier support- hydrates

            Shop Now 
          • ampit

            AMPUIEVINGLID AMPOUILE restoring. line fling.liprepai

            Shop Now 
          • drenchit

            SOOTHING PRIMING MIL K hydrates- balances.improves texture

            Shop Now 
          • dripit

            CI OWING SKIN SERUM hydrates. brightens- smooths

            Shop Now 
          • glazeit

            MAKFUIPDRIMER long-lasting.flawless base. blurs

            Shop Now 
          • shrunk it

            MINI SKIN PREP travel-friendly· discovery kit

            Shop Now 
          • dewit

            PRO-LEVEL SKIN PREP hydrates · barrier support- flawless base

            Shop Now