drip it
drip it
Glowing Skin serum
BUNDLE & SAVE
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I’m 60 years old and I use this every day I put make up on! It makes my skin glow!
Key Ingredients
Key Ingredients
Niacinamide, moringa oleifera seed extract, panthenol, glycerin, resveratrol, rice bran oil.
How To Use
How To Use
Apply 2-3 drops of Drip It straight onto your face or into your palm & massage onto face, neck & décolleté until fully absorbed. To achieve the ultimate glow, start with Drench It Soothing Priming Milk to prime skin, then apply Drip It to lock in the moisture for all day hydration.
⏺︎ DERMATOLOGIST-TESTED
⏺︎ MADE IN KOREA
⏺︎ SUITABLE FOR SENSITIVE SKIN
⏺︎ CLINICALLY TESTED
⏺︎ DERMATOLOGIST-TESTED
⏺︎ MADE IN KOREA
⏺︎ SUITABLE FOR SENSITIVE SKIN
⏺︎ CLINICALLY TESTED
⏺︎ DERMATOLOGIST-TESTED
⏺︎ MADE IN KOREA
⏺︎ SUITABLE FOR SENSITIVE SKIN
⏺︎ CLINICALLY TESTED
⏺︎ DERMATOLOGIST-TESTED
⏺︎ MADE IN KOREA
⏺︎ SUITABLE FOR SENSITIVE SKIN
⏺︎ CLINICALLY TESTED
⏺︎ DERMATOLOGIST-TESTED
⏺︎ MADE IN KOREA
⏺︎ SUITABLE FOR SENSITIVE SKIN
⏺︎ CLINICALLY TESTED
⏺︎ DERMATOLOGIST-TESTED
⏺︎ MADE IN KOREA
⏺︎ SUITABLE FOR SENSITIVE SKIN
⏺︎ CLINICALLY TESTED
⏺︎ DERMATOLOGIST-TESTED
⏺︎ MADE IN KOREA
⏺︎ SUITABLE FOR SENSITIVE SKIN
⏺︎ CLINICALLY TESTED
⏺︎ DERMATOLOGIST-TESTED
⏺︎ MADE IN KOREA
⏺︎ SUITABLE FOR SENSITIVE SKIN
⏺︎ CLINICALLY TESTED
⏺︎ DERMATOLOGIST-TESTED
⏺︎ MADE IN KOREA
⏺︎ SUITABLE FOR SENSITIVE SKIN
⏺︎ CLINICALLY TESTED
⏺︎ DERMATOLOGIST-TESTED
⏺︎ MADE IN KOREA
⏺︎ SUITABLE FOR SENSITIVE SKIN
⏺︎ CLINICALLY TESTED
"Whip It: Airy Hydration, Serious Barrier Care."
Drip It is a nourishing face serum designed to hydrate, brighten, and improve overall skin tone. Formulated with POV Beauty’s patented 2X FermentVital Complex™ and niacinamide, this serum helps smooth texture, support firmness, and enhance natural radiance. Suitable for dry, oily, sensitive, and aging skin, it delivers long-lasting hydration without feeling heavy—ideal for daily skin prep.
it’s the inside that counts
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2X FermentVital Complex™
A potent blend of Korean inspired ingredients with a two-step fermentation process that helps moisturize, brighten and clarify skin.
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Panthenol
Pro-vitamin B5 Is a known humectant that helps. attract moisture in the skin to help skin feel hydrated. Support skin's natural moisture balance. Help skin feel soft and smooth
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MegaMirrored Molecular Complex™
Designed to restore vibrancy & help protect the skin's moisture barrier while providing hydration & amping up skin’s natural coloring & glow.
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Apple Fruit Extract
Helps skin look and feel smooth and moisturized.
the proof is in the prep
*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.
**Based on instrumental measurement of skin elasticity from baselines using an cutometer (R7 parameter) in a clinical study of 31 women after 2 weeks of use 1x a day.
where it fits in your routine
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drench it
A nourishing priming milk essence that drenches skin with cooling hydration that helps soothe, plump, brighten & tone.
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drip it
This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up to 12 hours.
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whip it
An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier-looking skin.
2 steps
to a fresh
complex
Apply 2-3 drops of Drip It straight onto your
face or into your palm.
Massage onto face, neck & décolleté until
fully absorbed.
patented technology, trending ingredients
patented technology,
trending ingredients
2X FermentVital Complex™
A potent blend of Korean inspired ingredients with a two-step fermentation process to help moisturize, brighten and clarify skin.
fermented rice
Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.
fermented ginseng
Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.
fermented adlay
Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.
fermented potato
Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.
our pov.
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iconic individuality.authenticity over approval.
Celebrating unique qualities and embracing authenticity over fitting in.
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inclusive community.fearless vulnerability.
An inviting, safe space for inspiration, experimentation and honest conversations.
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edutainment.be a pro at home.
Empowering you through education, bringing you joy through entertainment.
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proprietary tech.with makeup artistry tech(nique).
We develop our products through a ‘tech’ lens for max efficacy. Paired with irresistible textures for an unmatched experience. The combination preps your skin like a pro.
a note from
a note from
I’ve gotta tell you, I’ve tried everything—like, literally thousands of products. After testing so much, I finally figured out what actually works—and what doesn’t. There were so many gaps in the beauty world that I kept thinking, “Why doesn’t this exist already?” So, I decided to create it myself.
I’m self-taught when it comes to makeup, and trust me, if I can learn it, so can you! That’s why I’m so passionate about making makeup easy, fun, and accessible for everyone. I want to show you how to get glowing skin, while making sure your skin stays healthy and happy for the long haul.
We’re in this together!
our purpose is to empower all
people to fully inhabit their unique
beauty point of view by celebrating
our purpose is to empower all people to fully inhabit their unique beauty point of view by celebrating what makes you, you.
what makes you, you.
we
don’t just conceal;
we heal
With ourmultifunctional, high-performance
products, you can achieve instantly flawless
skin while enjoyinglong-term benefits.
Customer reviews
faqs
what is a serum in skincare?
what is a serum in skincare?
A serum is a lightweight, concentrated treatment that targets specific skin concerns like fine lines or uneven tone. It penetrates deeper than moisturizers, delivering targeted skincare benefits.
when should I apply serum in my skincare routine?
when should I apply serum in my skincare routine?
Serums should be applied after cleansing and using an essence, but before moisturizing. This allows the serum’s active ingredients to penetrate deeply into your skin, where they can work most effectively.
what is the difference between a serum & an essence?
what is the difference between a serum & an essence?
Serums are concentrated and thicker, targeting specific concerns, while essences are lighter and focus on hydration and prepping the skin. Serums have targeted ingredients, while essences enhance the effectiveness of other products.
how long will it take to see results from a serum?
how long will it take to see results from a serum?
Results vary by serum and skin type. Subtle improvements in texture or hydration may appear within a few days to a week, while noticeable changes like reduced wrinkles can take 4-6 weeks. With Drip It, expect immediate hydration and glow, along with long-term benefits.
how often should I use a serum?
how often should I use a serum?
Frequency: Typically, you can use serums once or twice a day — in the morning and at night. Hydrating serums, such as Drip it is safe to use morning & night everyday.
